G.H. Cretors needed to build their brand for Millenials while selling more of their flagship product “The Mix.” Nothing speaks to their audience quite like nostalgia, so we called up 90’s legend (and Grammy Award Winning Producer) Sir Mix-a-Lot to “mix” an original song using only sounds made from “The Mix” popcorn. Sales and brand awareness went up, but the best part: 40% of our target watched the full hero video.

Project Roles
Copywriter, Content Strategist, Strategist
G.H. Cretors
Copywriting, Social, Social Media Strategy , Experiential
Social Media Content, 360° Video, Brand Films, Commercials - Video
Project Industries
Packaged Goods