Goose Island Innovation Series

While the Chicago brewery is best known for their smooth Lagers and hop-forward IPAs, Goose Island wanted to explore a new series of experimental flavors called the Innovation Series. This line of beers opened up the potential for some exciting packaging options. While the standard packaging typically takes cues from Chicagoland architecture and industrial roots, Goose Island proposed a completely new look and feel for this new line of flavorful beers.

Project Roles
Art Director, Designer
Goose Island
Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Packaging Design
Advertising, Branding, Packaging
Project Industries
Advertising, Beer, Packaged Goods
Goose Island Innovation Series
Goose Island Innovation Series