Spotify's Social Features

Spotify wants to improve engagement in their app by expanding its social capabilities. The goal is to determine the best practice in that direction and provide a prototype of the implemented features. I was missioned to conceptualize and design new features for Spotify to help improve retention by expanding on social capabilities. The result is 3 reimagined social features for Spotify’s mobile app that increases opportunities for users to engage with others throughout the music experience in a more meaningful and fulfilling way.

Project Roles
UI Designer, UX/IA Designer
Content Strategy, Human-Centered Design, Information Architecture, Language: English, Low / High Fidelity Prototyping, Research, Sketch, Sketching, Storyboarding, Usability Testing, User Research
App Design, Brand Guidelines, Customer Journey Map, Mobile Apps, Mood Boards, Roadmaps, Site Maps, Storyboards, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Wayfinding, Wireframes
Project Industries
Entertainment, Lifestyle, Music, Technology
Spotify's Social Features