Spotify's Social Features

Spotify wants to improve engagement in their app by expanding its social capabilities. The goal is to determine the best practice in that direction and provide a prototype of the implemented features. I was missioned to conceptualize and design new features for Spotify to help improve retention by expanding on social capabilities. The result is 3 reimagined social features for Spotify’s mobile app that increases opportunities for users to engage with others throughout the music experience in a more meaningful and fulfilling way.