Lucky Charms "Marshmallows Only"

This project was a creative dream with an ambitious amount of content for a challenged budget and schedule. We only had 8 hours with a celebrity, and we managed to shoot 8 spots in that time on a green screen and create content that went viral, even appearing on late night talk shows and all over your social media feeds.

Project Roles
Executive Producer
Saatchi & Saatchi
Celebrity, Low Budget, Maintaining Schedules, Management of Teams 10-20, Managing Budgets, Post-Production, Producing, Wrangling - Celebrities
Branded Content, Social Media Content, Viral Films
Project Industries
Packaged Goods