H&M x Coachella

To showcase H&M's Coachella Collection we headed out to Palm Springs CA for the festival takes place. We tapped photographer Ryan McGinley to collaborate on the creative content we planned to capture. The launch video, also doubles as a music video, featuring The Atomics. This was one of the most amazing experiences of my career. All thanks to working with the most amazing team at SWG + of course, spending a week in Palm Springs.*

Project Roles
Art Director, Creative Director, Designer, Retoucher, Set Designer
Art Direction, Design, Digital, Fashion, Brand Strategy, Consulting, Content, Content Management, Creative Research, Film Photography, Filmmaking, Storyboarding
Advertising, Apparel, Brand Films, Commercials - Video, Music Videos, Viral Films
Project Industries
Advertising, Fashion