Levi's Midterm Elections Activation

Spearheaded the creative development and integrated production for the nationwide midterm elections activation for Levi's, across over 50 retail locations in states that were critical to bring into office progressive candidates aligned with Levi's corporate and civic values. I led a team that designed and fabricated modular voter registration booths and led the logisitcal coordination of the mass drop shipment of the kits that were deployed throughout the continental US. In addition to the booths, the kits also included a Write Your Representative Prestamped Postcard Campaign, custom pins and buttons, as well as flash that were dispensed to store customers to help amplify the drive to get more registered voters from the Levi's universe.