The Atlantic

Sizzle reels. We've all watched them. Many of us have worked on them. For Atlantic Re:think's 2019 sizzle reel, they interviewed some of the industry's heavy hitters to opine on the subject. The conclusion? Instead of watching 1-2 seconds of one of their videos why don't you actually consume the work! This was a really fun project and I jumped at the opportunity to work on it when they sent me the brief. They brought me in to edit, color, and mix the piece. The deadline was quite tight (two weeks) and they actually shot some footage while we were editing. Because of the tight deadline we did a number of supervised edit days. But we got it done and they were very happy with the result. See for yourself!