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Olay #FaceAnything Experiential Launch Event

*Experiential CD. Created, concepted, and pitched within 4 days notice.* While traveling in Bend, Oregon to visit a friend, I got a call from Jack Morton to help them with a pitch. I got home on a Sunday. Was briefed in person on Monday morning at the Jack Offices and by that same Wednesday night, flew to Cincinnati and gave the presentation in person to the P&G team on Thursday morning. That same Thursday afternoon, while waiting for our flight back to NYC, we got the call that we’d won the pitch. That was fast. The event was to be the launch of 3 new Olay products: – Olay Whips – the newest unscented formulation of their popular moisturizer – Olay Mists – a trio of scented hydrating sprays – Olay Clay Stick Masks – a solid clay mask that came in a glide-on stick format. The budget was tight, as was the timeline (clearly). We concepted, budgeted for production, and used a great illustrator to bring the concepts to life for the instagrammable event.

Project Roles
Creative Director
Company
Jack Morton
Skills
Brand Strategy, Creative Strategy, Design Strategy, Experiential, Interactive, Social, Social Media Strategy
Media
Brand Identity, Interactive Installations, Social Media Content
Project Industries
Beauty
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event
Olay #FaceAnything Experiential Launch Event