The Findlay Brewing Company brews beer. This project kicked off their launch into a legit business brewing commercially. After the clients discussed with me what they were after I was able to put together a cohesive logo and visual identity that worked with their brand and within their industry. The new visual identity positioned them to compete with their competition. The identity looks like it fits within the space but is just different enough to differentiate itself.
After I completed the visual identity I implemented the elements and logo onto apparel, on premise signage, business cards, menus, and hand-painted murals.