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Branding Identity for REDCAT

The Roy and Edna Disney/CalArts Theater (REDCAT) is an interdisciplinary contemporary arts center in downtown Los Angeles inside the Walt Disney Concert Hall complex. Each season REDCAT presents work by globally renowned artists. This is a re-branding design project for REDCAT, which is a very underrated institution, as so many tourists travel all the way to admire the masterpiece of Frank Gehry, people hardly notice its existence in the complex of Walt Disney Concert Hall. I am aiming to raise the public's awareness by redefining their new brand identity with a more enthusiastic, contemporary and youthful color elements to attract more members and visitors, too.

Project Roles
Designer, Photographer, Type Designer
Company
Art Center College of Design
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Sketch
Media
Brand Identity, Branding, Interaction Designs, Visual Designs, Editorial Designs, Logos, Personal Project, Typography
Project Industries
Education, Entertainment, Media, Music
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT
Branding Identity for REDCAT