We created a lot of organic and paid social media content for EOS over the 2018 holiday season. EOS has ~2 million Instagram followers. We launched a variety of new EOS lip balms including: ‘Dazzling Ruby Tint’ their 1st ever tinted lip balm, a Holiday Collection, a Tropical Escape Collection, a Mood Stones Collection, and a (RED) lip balm where 15% of sales supported (RED)’s fight to end AIDS. I oversaw the entire production as creative director.