Sber Bank. Case Study & Product Development

Sberbank (the biggest Russian bank) has launched a technology of paying for lunches at school in a nice & playful way to avoid any kinds of grunge attitude because it is important not to put pressure on kids. Thanks to “Ladoshki”, kids don’t need any cash or cards — all they need is their hand. All a kid needs to do is to hold his/her palm to the terminal at the school’s canteen. One kid even said once: Now, I feel adult, even more than my parents! Cause they can’t use it!

Project Roles
Art Director, Copywriter
BBDO Group Russia
Art Direction, Copywriting, Creative Strategy, Digital Tech, Producing, Tech Strategy, Technology
Advertising, Product Designs, Products - Digital, Products - Physical
Project Industries
Advertising, Finance
Sber Bank. Case Study & Product Development