Sberbank (the biggest Russian bank) has launched a technology of paying for lunches at school in a nice & playful way to avoid any kinds of grunge attitude because it is important not to put pressure on kids. Thanks to “Ladoshki”, kids don’t need any cash or cards — all they need is their hand. All a kid needs to do is to hold his/her palm to the terminal at the school’s canteen.
One kid even said once: Now, I feel adult, even more than my parents! Cause they can’t use it!
Art Director, Copywriter
BBDO Group Russia
Art Direction, Copywriting, Creative Strategy, Digital Tech, Producing, Tech Strategy, Technology