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Audi A5 Sportback. TVC

When Audi launched A5 Sportback in Russia (a 4-door coupe) the biggest obstacle for consumers to buy the car was the lack of space inside the car, so we decided to prove them wrong. The Line in the end: Audi A5 Sportback. How did the do it?

Project Roles
Art Director, Copywriter
Company
Leo Burnett
Skills
Art Direction, Copywriting, Creative Strategy
Media
Commercials - Video
Project Industries
Advertising
Audi A5 Sportback. TVC