Frito-Lay "The Hunger You Can't Explain"
New Frito-Lay snack flavors are intense, but they're so new, you won't be able to explain why you're craving them. This campaign begins with a "Hunger Hotline" phone number printed on the chip bags. When dialed, a recording is heard. The campaign continued with outdoor and radio.
- Project Roles
- Goodby, Silverstein & Partners
- Billboards, Commercials - Radio, Mobile Apps
- Project Industries
- Packaged Goods