We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Frito-Lay "The Hunger You Can't Explain"

New Frito-Lay snack flavors are intense, but they're so new, you won't be able to explain why you're craving them. This campaign begins with a "Hunger Hotline" phone number printed on the chip bags. When dialed, a recording is heard. The campaign continued with outdoor and radio.

Project Roles
Copywriter
Company
Goodby, Silverstein & Partners
Skills
Copywriting
Media
Billboards, Commercials - Radio, Mobile Apps
Project Industries
Packaged Goods
Frito-Lay "The Hunger You Can't Explain"