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HUMMER Bandages
To promote the new HUMMER H2, we borrowed from the fad of plastic surgery to get the point across. The H2 was a true utility vehicle and it looked that way. HUMMER redesigned the truck to make it much more of luxury vehicle. We borrowed from the Nip/Tuck TV series to create a fun campaign.
- Project Roles
- Art Director
- Company
- Modernista!
- Skills
- Art Direction, Broadcast, Commercial, Conceptual
- Media
- Art, Commercials - Broadcast
- Project Industries
- Automotive
