If customers are not with United Healthcare when January rolls around, they will lose access to one of Pittsburg's leading hospitals, UPMC. That means new doctors, with new forms and new procedures.
United didn't want customers to lose access to one of the cities best hospitals. So, we helped create a campaign that told customers unless they switched to United, they better get sick now and visit this great hospital while they still can.
Time may not be on their side, but United is.
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