SMK university of applied social sciences is based in Vilnius, Lithuania. It is an educational institution geared towards students – one’s individual talent, potential, and intelligence that must be disclosed, developed and valued. Our biggest inspiration were SMK people. Every SMK student is a unique individual, all together they are forming a vibrant, dynamic and active community. To represent every individual we created more than 200 pictograms. Together they become a graphic system that overcomes any limitations of a traditional logo and helps to recognise the brand from a distinctive set of different visual elements.