Hewlett Packard +HP Campaign

INTEGRATED CAMPAIGN Goodby Silverstein asked me to come back from Asia for a second tour of duty to help on the newly acquired HP International business. The +HP campaign we worked on was a dream project. Good client, huge budget, great team of support. The TV spots we created showed how major companies and institutions partnered with HP to solve their problems. One example here highlights how international police forces use HP computers to track and catch criminals. Director Fredrik Bond was amazing and added depth to the idea. Cast in Paris, shot in London, post in Los Angeles. The Crime Fighting spot cost a couple million alone. Won a Lion at Cannes and most every other international award. The rest of the work helped it to win Creativity's Campaign of the Year. Did i mention it was a dream project?

Project Roles
Art Director, Copywriter, Writer
Goodby, Silverstein & Partners
Art Direction, Copywriting
Commercials - Video, Scripted TV
Project Industries
B2B, International, Technology
Hewlett Packard +HP Campaign