# Don't Fear The Fin

INTEGRATED CAMPAIGN Sharks are the hardest working fish in the ocean. Yet they’ve been vilified by pop culture for ages. With the slaughter of 100 million every year, the entire ecosystem could be thrown out of balance. So, to help replace fear with facts, we turned to some people with a little experience with these creatures. Shark attack survivors speaking up for shark survival. The integrated campaign was one of Costa’s many efforts to look after our waters and included videos, website, social, and even special edition product to help fund shark research.

Project Roles
Creative Director, Writer
McGarrah Jessee
Copywriting, Creative Direction
Brand Films, Social Media Content
Project Industries
Lifestyle, Non-Profit, Packaged Goods
# Don't Fear The Fin