Negative Underwear

Creative direction, art direction, design, and brand development for Negative Underwear. I partner with the brand's co-founders and team to develop the 360-degree consumer journey across e-commerce, paid digital, social, and packaging experience. I also produce a range of create for the brand, including e-commerce imagery, digital design, email campaigns, and promo collateral. Below, creative direction and design for Negative Underwear's first in-home mailer.