Mountain Dew - MoFilms - Breaking the Mold

How do you define yourself. When you think of the word artist, I’m willing to bet you don’t picture a lacrosse player. I chose the MoFilm’s Mountain Dew advertisement project for my video. Part of Mountain Dew’s new “Do the Dew” campaign involves breaking the mold, leading the way, trying new things and having a good time doing it. They represent, “expression, experience, passion, being yourself and taking charge in all aspects of life.