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Milky Way "Abduction"

When M&M Mars needed a single spot for their Milky Way bar we wrote an episodic campaign that spoofed the X-Files genre. Happily they bought it all and consumers got caught up in the mystery: Were people victims of some alien abduction conspiracy, or were they just getting lost in the chocolate, caramel and nougat indulgence of Milky Way?

Project Roles
Art Director, Creative Director
Company
D'Arcy
Skills
Art Direction, Creative Direction
Media
Advertising
Project Industries
Packaged Goods