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HSBC NYC wrap
In 2010 I was responsible for wrapping New York City in a mass of HSBC advertising. Grand Central Terminal, Times Square subway station, department stores, NYC tour buses, billboards, buildings and building sites were all plastered with an update of HSBC's long-running ‘Values’ campaign.
- Project Roles
- Art Director
- Company
- JWT
- Skills
- Art Direction
- Media
- Advertising
- Project Industries
- Finance
