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HSBC NYC wrap

In 2010 I was responsible for wrapping New York City in a mass of HSBC advertising. Grand Central Terminal, Times Square subway station, department stores, NYC tour buses, billboards, buildings and building sites were all plastered with an update of HSBC's long-running ‘Values’ campaign.

Project Roles
Art Director
Company
JWT
Skills
Art Direction
Media
Advertising
Project Industries
Finance
HSBC NYC wrap