Hormel: The Black Market

I worked on a team at HAUS, hired by BBDO on behalf of Hormel, to create a virtual reality, e-commerce site for discovering and buying bacon. In the experience, users are led through a bacon-themed 3D world where they can buy bacon with their eyes. I was tasked with figuring out the flow, structure, and aesthetic feel of the experience. The following images are scenes I designed during that process. Once the direction was approved, I also designed the underwater scene before handing it off to a 3D artist.