Google: Party #OnAllo

We were tasked to increase Google Allo awareness and retention among college students, so, we threw a party in the heart of Boston featuring a performance by the band Bleachers. Entry required a student ID and the downloaded Google Allo app. Inside we had a multi cam gif booth, custom live t-shirt printing, a group chat challenge utilizing the app for Google prizes and a cookie truck outside giving away free cookies at the end of the night. Students were engaged and happy!