Radical Innovation Identity & Event Design
A platform for architects and designers, Radical Innovation is an annual awards event that supports unconventional ideas in hospitality design. Each year, three finalists present their concepts to a live audience and panel of industry experts. The winner receives a stipend to bring their concept to life. In its tenth year, Radical Innovation was in need of a new look that reflected the conceptual thinking it supports.
My role was associate creative director. I designed the logo and visual system and directed a design team on the website and print/digital materials for the event. I intentionally created a modular identity that plays with forms coming together to create something new. From a functional perspective, the brand needed to be able to animate and perform dynamically across different types of media.
- Project Roles
- Copywriter, Creative Director, Designer
- The John Hardy Group
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Copywriting, Creative Direction, Design, Digital, Environmental, Experiential, Management of Teams 1-10, Print, Project Management, Strategy, Type Design, Vector
- Advertising, Books, Brand Guidelines, Branded Content, Environmental Design, Events, Icons, Logos, Motion Graphics, Patterns, Posters, Presentations, Websites
- Project Industries
- International, Real Estate, Travel/Tourism