Coca-Cola Ambassador Brand Identity
Coca-Cola Ambassador is a campaign that uplifts the core Coke brand and its most passionate advocates, employees. In collaboration with a design team, I created the visual identity system, messaging platform, and activation materials for the campaign.
The identity system was designed to be simple, ensuring every Coca-Cola office and bottling plant could easily launch the campaign, regardless of their location. Coca-Cola Ambassador became the company’s first program to be launched in 200 countries and by more than 50 bottling partners. To help it scale globally, the identity was translated into over 30 languages. Photographs of Coca-Cola associates and bottlers made employees the focus.
My role was design lead. Under the guidance of my creative director, I developed the visual identity and creative concepts for print, digital, environmental, and collateral applications. I art directed a team of designers and worked with our project manager to support client relationships and coordinate the various work streams. With the help of an outside strategy team, I also led working sessions with the client.
- Project Roles
- Art Director, Copywriter, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Design, Environmental, Experiential, Multi-cultural, National / International, PowerPoint, Print, Project Management, Retouching, Strategy, Vector, Management of Teams 10-20
- Book Covers, Books, Brand Guidelines, Branded Content, Environmental Design, Events, Icons, Logos, Manifestos, Microsites, Mobile Apps, Photography, Portraits, Posters, Presentations, Timelines, Visual Designs
- Project Industries
- Beverage, International, Lifestyle