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Did you mean Mailchimp?
For their first major marketing campaign, “Did You Mean MailChimp?”, the agency proposed a creative direction that playfully built upon the 2014 audio ad for the podcast Serial, where a listener mispronounced MailChimp as “MailKimp?”.
The campaign took the form of a collection of cultural activations, including a hit single (MailShrimp), a fashion trend (MaleCrimp), and a new brand of potato chips (FaiChips), amongst others, all with only one thing in common: they all sounded like “MailChimp.”
- Project Roles
- Producer, Content Producer, Executive Producer
- Company
- Mailchimp
- Skills
- Broadcast, Conceptual, Content, Digital, Environmental, Experiential, Filmmaking, Integrated, Interactive, Live Action, Managing Budgets, Mobile, Music, Post-Production, Print, Producing, Social
- Media
- Advertising, Commercials - Broadcast, Microsites, Packaging, Posters, Short Films, Social Media Content, Web Apps, Websites
- Project Industries
- Advertising, Media, Technology
