PNC Small Business

PNC asked us to create a campaign to appeal to Small Business Owners. This was a year-long effort that involved multiple rounds of interviews, culminating with on-camera interviews that we wove into videos that I co-directed along with my partner. Talking to and interviewing all these small business owners made me realize that doing your own thing is truly “No Small Achievement”. In the end, we proposed a digital hub called “No Small Achievement”. We profiled 12 small businesses and created Print, Digital, and Video content for each one.

Project Roles
Copywriter, Creative Director, Director
Copywriting, Creative Direction
Case Study Videos, Websites
PNC Small Business