Showcasing sleekness, craftsmanship and detail in an interactive way. I was lead Art Director in this project. I led a team of art directors and designers in the full redesign of Chrysler.com. We took a deep dive into the car-buying process and what types of information are needed at what times. We studied the cars inside and out and selected the key differentiators in this already saturated category. Extensive design and font explorations followed. The result was a site with a sleek aesthetic which mirrors the design details in the cars and delivers key information tailored to where you are in the buying process.