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YouTube: Grace Helbig

Introduced the world to YouTuber Grace Helbig, through irreverent content that captured her personality. To create it, we mixed scripting to her humor and providing primers for live improvisation. The campaign integrated YouTube pre-rolls, TV ads, print and OOH.

Project Roles
Copywriter
Company
co: collective
Skills
Integrated, Copywriting
Media
Branded Content
Project Industries
Entertainment
YouTube: Grace Helbig
YouTube: Grace Helbig
YouTube: Grace Helbig