American Express Pivot

Working with the team at Radical Media, I lead the UI design for an immersive experience for American Express and the NBA. This experience told the story of four professional basketball players. Diving into their past, focusing on their signature moves, and allowing the audience to get a better feel for who they really are. This required designing elements for an installation during the All-Star Weekend that scaled from seven foot HD screens all the way down to an interactive website that was also mobile friendly. Radical Media shot original footage of four players, John Wall, Anthony Davis, Mason Plumlee, and LaMarcus Aldridge, using custom camera rigs that allow the viewer to rotate the camera angle at anytime while they preformed their signature moves. I designed all the elements for onscreen interaction and worked closely with the development team to prototype the experience before release.