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Dawn Saves Wildlife

Dawn dish liquid vs. Palmolive. Both worked well and were evenly priced. Assigned to Dawn, I immersed myself in dish liquid and discovered that animal rescue teams had been using Dawn to clean birds after oil spills. The “Dawn Saves Wildlife” campaign was born and become the long-term platform for the brand. It's been running for over 15 years.

Project Roles
Copywriter, Creative Director
Company
D'Arcy
Skills
Conceptual, Content, Copywriting, Creative Direction, Digital, Editorial, Print, Social, Strategy
Media
Advertising, Brand Guidelines, Branded Content, Commercials - Broadcast, Editorial Writings, Logos, Microsites, Naming, Packaging, Social Media Content
Project Industries
Advertising, Packaged Goods, Retail
Dawn Saves Wildlife
Collaborators